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The first six sites to open in the Washington, DC metro area

Posted: October 19, 2021 8:07 AM CDT

ASHEVILLE, North Carolina, October 19, 2021 / PRNewswire / – Privai, the luxury skin and body care line, today announced the expansion of its brand with the launch of Private | Spa + Salon. Focused on personalized well-being for all, each destination will offer exclusive experiences, unparalleled services, rejuvenating treatments and results-oriented products. Located throughout the Washington DC metropolitan area, the first two locations to open this year will be Westpost (formerly Pentagon Row) and North Bethesda’s Pike & Rose, followed by Fairfax Corner, Reston, Gaithersburg and Tyson’s Corner early next year.

Private | Spa + Salon

Privai today announced the expansion of its brand with the launch of Privai | Spa + Salon.

Founded on the belief that everyone deserves ‘spa in a bottle’ skin care products that deliver affordable luxury and rejuvenation, Christina stratton and Ilana Alberico developed the Privai line following the success of their spa and wellness management company, Innovative Spa Management (ISM SPA). This next evolution of the Privai brand brings to life their passion for personal care and personalized well-being to better serve the body, mind and sense of self of individuals.

“We are excited to make Privai a personalized lifestyle brand as we are committed to delivering a world class experience,” said Ms. Stratton, Co-Founder and CEO of Privai. “We want to provide a place that truly meets individual needs: from spa and body treatments to salon and beauty services. We understand that no two guests are the same, and it is this belief that inspires us to organize unique experiences, an antidote to respite and recharge. “

The new Privai | The Spa + Salon locations will be managed by ISM SPA and will include a partnership with the latest technological innovation from the co-founders, Spa Space, an app that brings together licensed providers and expert stylists to meet customer needs. In addition, Privai | The Spa + Salon locations will open under the direction of Anne Melby, who joined ISM SPA as Senior Vice President and will be responsible for overseeing operations for ISM SPA and all Privai | Spa + Salon pitches. A highly respected and accomplished industry veteran with over 20 years in the hospitality and wellness industries, Ms. Melby has held several positions at Red Door Spa Holdings, in addition to managing her entrepreneurial business, Fractional COO Hospitality. Spa & Wellness.

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About Privai
Privai is a personalized lifestyle brand focused on delivering world-class products and experiences, powered by expertise and passion. Co-founded by Christina stratton and Ilana Alberico, the entrepreneurs behind Innovative Spa Management (ISM SPA), Privai was born in 2006 as a luxury skin and body care line. In 2021, the brand has expanded to a new concept of health, wellness and beauty with the conviction of well-being for the whole being and useful connections that serve the body, mind and senses. self. Ensemble, Privai Products and Privai | Spa + Salon synchronize harmoniously to enrich the lives of guests and the community.

ISM SPA is a spa management and wellness design company that partners with resorts, hotels, day spas, residential properties and retail outlets to deliver operational excellence and optimal spa experiences. ISM SPA is dedicated to creating positive and lasting relationships with customers, partners and employees by building branded spas that deliver unmatched service, impactful results, attention to detail and a commitment to continuous improvement. ISM SPA is built on a base of expert spa operators and designers to effectively integrate a brand concept into intelligent design and world-class service standards, providing the critical management link between the spa brand and its main stakeholders.

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