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EL SEGUNDO, CA – The NOW Massage plans to open its first South Bay location this fall at The Works Market in El Segundo.

“We are delighted to open our first boutique in South Bay and continue the national expansion of The NOW by bringing our unique aesthetic and elevated massage experience to the region,” said Gara Post, co-founder and director of the creation of the company based in Los Angeles. Business

The company, which targets a luxury neighborhood spa feel, was launched in 2015 and now operates locations in Santa Monica, West Hollywood, Studio City and Silver Lake.

The NOW offers three signature massages: The NOW, a relaxation massage; The HEALER, an energy-balancing massage to reduce stress; and The STRETCH, a sports-inspired recovery massage.

Customers can also choose from add-ons such as: Calm Balm, with refreshing peppermint; Herbal heat therapy for the neck and back; Scalp renewal using organic coconut oil; and Gua Sha, a traditional Chinese medicine technique using rose quartz tools.

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“The NOW was founded on the premise that in today’s fast-paced society, taking care of yourself is a necessity, not a luxury,” Post added. “We designed the shops to feel like an oasis of recovery and relaxation, and we look forward to presenting our inspiring wellness brand to the South Bay community. “

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